We chat with Gillian about DBS’s personalisation strategy
Episode 29: HSBC Kinetic
This weeks guest is Martin Hyde, the Head of HSBC Kinetic, the recently launched mobile banking proposition focused on small businesses. Martin talks about why the Bank launched Kinetic and how it fits into HSBC’s portfolio of commercial offerings. He also talks very passionately about why a customer-led, design thinking approach was adopted for the project to get Kinetic launched.
